My Process
Empathize & Define
Great products are built by listening to users and defining a thoughtful strategy designed around empathy and inclusion. The initial stage begins with defining the problem and opportunities to solve it, working on a competitive analysis, and defining how to measure success. This phase involves lots of discussions, and research to understand what users need.
Ideate & Test
After the planning phase it's time for ideation and creation of the experience. Often I create initial designs on paper or in simple wireframes, and then move into Sketch or Figma. Later I create prototypes in Figma, inVision, or Axure. Once an idea has finally come together, the prototypes are used in user research, and the knowledge gained from research is used to refine and improve the design.
Build & Improve
Once the design has been refined, I work with development on its implementation. After the design has been launched, I assess the data and analytics with the team over time and make adjustments to the experience as needed. Then it's back to the planning and research phase for feature additions and improvements.